BRIEF
Create a timeless and evocative branding campaign showcases the intricate craftsmanship and rich heritage that takes you back to the yester years of Indian history.
INSPIRATION
Inspired by classic Punjabi movies like Heer Ranjha (1970) that depict rural weddings, we sought to capture the charm and authenticity of traditional ceremonies. These films, with their rich portrayal of Punjabi culture and rural settings, provided a nostalgic backdrop for our campaign.
EXECUTION
Locations were of utmost importance for this shoot, we scouted for old havelis, open fields yet with neutral and earthy palette.
CONTENT
This campaign successfully bridges the past and present, offering viewers a glimpse into the rich heritage of Indian fashion while celebrating the artistry that defines it.
are you planning your brand’s next campaign?
are you planning your brand’s next campaign?
We believe campaigns are more than just pretty photos. They're the medium that bring your story to life.
We’d love to collaborate with you on reimagining yours.
more work
more work
FAshion editorial for LAbel Geisha
Created a series of visually striking images that capture the essence
of freedom, elegance, and fluidity for brand’s new collection.
The Wedding
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FAshion editorial for LAbel peaches
Immerse in the warmth and tradition of Indian weddings. Vibrant bridal imagery highlighting timeless elegance and sisterhood for Label Peaches.
Connect with us
Mumbai
Aayushi Sachdeva
+91-9820902758
Delhi
Simran Sangha
+91-88265 17066
modernscopestudio@gmail.com
