Japa for Modern Mothers - Modernscope Visual Storytelling Studio

Japa

Holisitic Visual Storytelling for Japa’s nurturing and stylish vegan leather prodcuts for modern mothers

Challenge

Japa is a brand dedicated to creating high-quality, vegan leather products that blend safety, style, and sustainability. Khushboo, the founder, envisioned a visual story that would resonate with conscious mothers who value these principles. Our task was to visually capture the essence of Japa Baby, showcasing their products in a way that connects deeply with their target audience.

What we did

Photography

Creative Direction

Production

Links

Japa’s Website

Japa’s Instagram

Bringing the caregiver persona alive

Japa’s founder Khushboo had a clear brief for us: she wanted to create a visual narrative that embodied Japa Baby’s commitment to safety, style and environmental consciousness through their vegan leather baby mats and bibs. As someone who has experienced the beauty and challenges of motherhood firsthand, her brand celebrates the special time and the profound connection between mother and the newborn.

We wanted to help the brand immediately feel real and for mothers to be able to see how effortlessly it would fit into their new lives. We drew inspiration from Khushboo’s personal journey of founding Japa, conversations around motherhood and real life situations ensuring relatability and authenticity in the visuals.

I knew I wanted the visuals to reflect the brand's nurturing essence

and resonate with modern, conscious mothers.

- Khushboo Patni

Founder - Japa for Modern Mothers

Our execution included:

founder’s journey

Khushboo’s Story

Conceptualized sets that depict the story of Khushboo founding Japa, ighlighting her passion and dedication. These visuals told the story of a mother’s quest to create the perfect products for her child, embodying the caregiver persona that defines the brand.

Portraits and Candids

Humanizing the Brand

We photographed both formal portraits and candid moments of the founder and models interacting with the products. These images aimed to humanize the brand and create a relatable and trustworthy image.

styled shoots

Consistent Visual Theme

We directed and styled the entire shoot to ensure a consistent visual theme. This included choosing the right props, outfits, and settings to align with Japa Baby’s brand identity.

Product photography

Highlighting Safety and Style

We captured high-quality images that emphasized the design, functionality, and safety of Japa’s vegan leather baby mats and bibs. The product photos highlighted the meticulous craftsmanship and eco-friendly materials used.

short form videos

Engaging Digital Content

We produced engaging videos that showcased the products in use, highlighting their practicality and aesthetic appeal. These videos were designed for social media and digital platforms to maximize audience engagement.